11 May 2015 by CRM

The way your customers buy, has changed forever. We are living in the age of the customer and today’s customer is smarter than ever. The’re always connected via their mobile device, plugged into their favorite social network and doing their own research to solve their problems. Therefore it is no surprise to find that customers are 70%…

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6 November 2014 by CRM The Praxa Blog

By Steve Liliopoulos Competitors today can quickly imitate techniques, adopt same technologies and go blow for blow in matching your productivity improvement initiatives. This is why it is so important to have a single view of your customers. built better and lasting relationships with your customers by keeping on top of what is important. Most…

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6 November 2014 by CRM The Praxa Blog

The cost of sales will always be higher selling to new customers compared with current customers. Research shows that it costs you up to six to seven times more to acquire a new customer. So why not make customer retention a focus in your organisation and make it the best it can possible be. One…

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